This lecture focused specifically on Convergence. "the process or state of converging". Convergence means is to change something or to make it a little different.
We were given a mixture of answers/opinions of what convergence was from different people. Here are some of the statements that were said:
"Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterise and understand the digital creative economy." - Media Convergence, Michael Latzer.
"Convergence is a ‘cooperation’ and cross-promotion." - Grant, Wilkinson.
"Convergence is doing journalism and telling stories in the most appropriate medium." - Quinn.
