Wednesday, 1 February 2017

Personal Research - The Meme

Personal Research - The Meme

The meme , a concept that involves hijacking an idea for yourself in a humorous or controversial way. The internet Meme is the most common form of meme in modern society however there have been famous expels of memes in the past such as Shepard Fairies 'OBEY'. 

My Meme consisted of hijacking an image from popular streetwear brand 'Supreme's look-book for 2017. The brand itself has a massive following and has increased in popularity dramatically in the recent years especially after announcement of collaboration with fashion heavyweight Louis Vuitton. This in mind i hoped that my post would gain a lot of attention.

This seasons collection involved a piece of clothing with the last president Barrack Obama face all over it. The item gained a lot of attention because of its bizarre style however nobody had seemed to notice the obvious... " what if Barrack Obama actually wore this?". I jumped to the opportunity and made it happen using my knowledge of photoshop. Below is the original image i created followed by examples of repots making it go viral through the internet.


My original image of Barrack Obama

1 of multiple re-posts from popular streetwear instagram


The original post to Facebook gaining attention at first