Business Lecture 3 , Year 2

Market Research

This business lecture focused on market research and how we can craft our research to discover the most about who our products would be aimed at. Primary and secondary research are the two types of research. Secondary been the easiest to gather as you look at previous sources. However Primary involves you generating your own questions which can sometimes be very costly , having to hire people to collect the research and other staff to process the information into a readable from can be very time consuming too.

Consumers are identified by using Market segmentation , this is breaking the market into distinctive segments such as: Age , Sex, Social Class, Geography, Hobbies and interest. successful segmentations are Measurable , Accessible , Substantial and Meaningful to the designer. this ensures successful targeting.

One of the most interesting things that i was shown this lecture is the ACORN classification chart, this chart classifies social class using the alphabet. This chart gave me an accurate description of social classes and what to look for when designing to a markets requirement. what shocked me the most is how many classifications there is in the world.

History of Graphic Design

History of Graphic Design

In this lecture spencer discussed the history of Graphic Design using a very cluttered and confusing mind map. Graphic design began in more of a form as art. The first graphics can be identified as hieroglyphics and murals created around the years 500-1000 AD. Other forms of graphic design included manuscripts about life , political status and technology in the early years.

Before the use of digital software graphic design was created using collage techniques and layering images over the top of each other. photocopying was a very common way of sealing all these cut and stick techniques together. This Piece known as 'The Lovers' By Man-ray in 1936 is a well known example of using layering techniques to create surreal graphical imagery.

Social developments added to big influences in graphic design such as the rise of youth culture through there 60's. People were expressing themselves more and weren't scared to turn away from the normal. This resulted in mass amounts of artwork , musical pieces and publications that were all graphically produced were published. The mass influence of fashion also created a demand for graphic design as advertisements , promotional material and new designs were all having to be made. Hallmark Psychedelia was a very distinctive style. Hallmark psychedelia came from hallmarks greetings cards as they designed cards with cheesy bright coloured stretched words to portray the hippie culture , this stereotype then took over and Hallmark Psychedelia became a serious style of design.

Indesign 1, Year 2

Indesign 1 , Expanded Typography

This process and production session focused on a more detailed look at typography and the different ways it can be manipulated using the different settings within the character style window. we began the lecture by recapping over the structure of lettering by breaking down the type and identifying parts of letters.

We then began various tasks that allowed us to use different features within indesign to manipulate text. One of the things that caught my attention was that when kerning letters the space in-between the letters isn't always equal , it all depends on the font style and how well the letters sit with each other. Kerning is different to tracking a word as tracking creates equal space between lettering and kerning allows you to precisely edit each space.

The next task we completed was matching certain types of font styles with words and discussing why they complimented the word the most. i found this task fairly simple as the typefaces were given for us , however it would be more challenging having to seek out or even design typeface for a certain word. I feel that this task worked well as it showed that styles of fonts can give off certain atmospheres around words , often used to grip audiences.

The final task in this workshop was to use the character styles tools to edit typefaces without adding any illustrative value limiting us to strictly using in house editing. This challenge proved difficult as some of the words were hard to portray without wanting to add illustration or change of colour. Examples below:

i feel that this session introduced me into more ways of designing type instead of adding illustrative values to the wording , this will become useful when trying to design more simple pieces or even help add personality to short pieces of text.

Studio Project 1 , Session 2

Further development upon Ideas

After last weeks base research i looked further into how people created personas online , my main focus this week was previous video advertisements and animations. One of the key sources i looked at was Catfish: The TV Show.

catfish

ˈkatfɪʃ/ : lure (someone) into a relationship by adopting a fictional online persona.

"he was being catfished by a cruel prankster"

The TV show focuses on catching people that pretend to be different people online for attention. The story are sometimes sad , happy or distressing depending on the situation. The shows main aim is to help people and discover why the person has created this persona. I feel that this is relevant to my Cybernetic Self project as people can choose how to create themselves online.

Lewis Hamilton for Santander. This advert stood out to me when i was younger. The advert aired in 2008, it consisted of lewis hamilton being constructed in the form of an airfoil model , i was inspired by this idea as it shows that internet personas can be constructed out of certain stereotypical pieces. If i was to execute the project like this i would use photography and photoshop to create a manipulated piece that has elements of surrealism. I would use the studio to take high resolution photographs then later edit them in photoshop to create a final piece.

i would produce a series of posters r flyers to be included in a magazine which would educate proper bout online safety as it is a rising concern in civilisation.

Business Lecture 2

Business lecture 2 

We started the lecture by recapping over the design process and how thoughts should be carried out . we added a sub timeline to the process that showed how different elements of industry had to be added to the chain of thought , such as financial situations and how production. 

One of the things we need to watch out for is the current world occurrences as they effect work in positive and negative ways.The News is very important.Pest analysis should be carried out when generating ideas looking out for Political , Economical , Social and Technological capabilities within the next 5/10 years and how these might effect your idea.another technique of a SWOT analysis is used to discover Strengths and weaknesses and also opportunities and threats to your design.

Finally we looked at the life cycle of the product. How it would firstly get off to a slow start selling , as people recommend the product and the popularity grows sales will increase. Advertisements will build hype and the product will retain a strong sales pattern for a certain amount of time and finally the product will decline. However the product could receive various spikes in sales if every day events occur , the sales chart works just like the stock market will how life events can make dramatic changes.

History of Animation

History of Animation

In the last year we looked at the history of graphic design and animation as a whole. however this year we began by looking at the separately to get a more detailed understanding of the subject. Over the course of the lecture we were  multiple animations that were significant to the development of animation.

Animation started back in 1834 with its simplest from, the Zoetrope. The Zeotrope consisted of a collection of images on the inside of a wheel that were rotated to create a moving image of a few seconds long. The Zeotrope was created by William George Horner (British Mathematician). In recent years the Zoetrope has been developed into a 3D form by Studio Ghibli , which later inspired walt disney to create a similar design. The 3D zeotrope consisted of models that were span fast enough to animate them even though they were stood still. The difference was that no viewing hole was required and could be viewed from any angle.

The creation off the rotarscope allowed animators to easily re create the previous drawing using a light box. Prior to this it was hard to draw consistent animations. All these forms of animation are anti essentialist , meaning that the animation isn't fixed. on the early forms of animation we notice that the drawings flowed into eachother other. Bruce Bickford produced Prometheus Garden in 1988. The animation was Anti essentialist style of animation showing that nothing was permanently fixed and the plot could evolve as the story moved along. The artist used plastercine models and stop motion animation as the material can be crafted into a verity of shapes.

Seminar 1 , Year 2

Introduction

In this seminar we began by breaking down how we would research into a topic. We identified key steps that allowed us to extract as much information from a source and be able to use it to the best of our advantage. 

we start with asking WHAT? , What do we want to create or investigate? This question gives you the foundation for thoughts , if you have no idea of what you want to achieve then there is no direction of thought.

Then the question is WHY?, What is the reason for investigating the subject and why does it relate to you? Look into what other creatives and researchers have done in this field to build your knowledge of the subject and spark originality.

Finally ending with HOW? How will you carry out your investigation and what kinds of tools , media and methods will you use to execute the task.

From carrying out all these steps the designer should have established wide knowledge of the task and have multiple ideas about how they would like to approach it. This also allows the designer to think about future plans. Research is key as it is used in professionally in industry. researching a subjects widens your knowledge especially if not much of a brief is provided.

We then applied this method of research to a piece of previous work. The Hear the Human project was created by AL Jazeera news channel to show that they looked beyond the story and went into the lives of the people they report about.

What?- TV and Online Documentary

WHY?- Al Jazeera wanted the public to know that it went beyond the headlines to find out what the people had to say other than just the reporters

How?- 6 People from different countries shared their incredible stories through a series of TV and online documentaries. deliberately directed in an elegant cinematic style and documentary style narrative.