This process and production session focused on a more detailed look at typography and the different ways it can be manipulated using the different settings within the character style window. we began the lecture by recapping over the structure of lettering by breaking down the type and identifying parts of letters.
We then began various tasks that allowed us to use different features within indesign to manipulate text. One of the things that caught my attention was that when kerning letters the space in-between the letters isn't always equal , it all depends on the font style and how well the letters sit with each other. Kerning is different to tracking a word as tracking creates equal space between lettering and kerning allows you to precisely edit each space.
The next task we completed was matching certain types of font styles with words and discussing why they complimented the word the most. i found this task fairly simple as the typefaces were given for us , however it would be more challenging having to seek out or even design typeface for a certain word. I feel that this task worked well as it showed that styles of fonts can give off certain atmospheres around words , often used to grip audiences.
The final task in this workshop was to use the character styles tools to edit typefaces without adding any illustrative value limiting us to strictly using in house editing. This challenge proved difficult as some of the words were hard to portray without wanting to add illustration or change of colour. Examples below:
i feel that this session introduced me into more ways of designing type instead of adding illustrative values to the wording , this will become useful when trying to design more simple pieces or even help add personality to short pieces of text.
