HyperReality
The Meme
Millennial
Hyper Reality
We began the lecture by looking at a series of videos that linked to our brief's. The first of which was hyper reality , show in the video below we can see that a hyper reality is an extension on life itself , making something better and enhancing reality. Examples of hyper realities include Themeparks , festivals and virtual reality / video games as these provide pleasure for the participant and are an extension on their everyday life however it is only temporary. the immersive experience is what makes people partake in hyper realistic events , often making them forget about the worries of the world for a temporary escape , but when do people draw the line?
The Meme
The meme is commonly interpreted as the internet meme , a certain piece of digital media that goes viral and is passed from one person to another at an alarming rate. these memes may have humorous or shocking values. Memes are also considered as hijacking an original idea. The definition of a meme is: an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means.
A popular example of a meme and one of which we may not realise is a meme is Shepard fairey's Andre the Giant. Fairey explains in the following video how a simple hijacking of something he found funny quickly turned into a global sensation and became the staple for him creating his own streetwear and art brand OBEY.
Millennial
Millennial generations spans from around 1980-2000 and consists of teenagers and early 20 year olds. Millennial can differer depending on the country due to culture and different upbringings.Many countries have given names to the millennial generations, these include;
Generation Maybe: In Germany, they have been called Generation Maybe, a group who are well educated, highly connected, multilingual, globally minded,
with myriad of opportunities, but who are so
overwhelmed by the possibilities available to
them that they commit to nothing.
Generation Serious: It is perhaps these troubles and their concern about the future that lead millennials to be, by and large, a serious generation, less prone to either the wild optimism or hedonism of their forebears, leading Norwegian millennials
“We are sleepwalking through a networked
world of opportunity and feel insecure in
the face of the plethora of options ... We no
longer know what to do,”
Generation Serious: It is perhaps these troubles and their concern about the future that lead millennials to be, by and large, a serious generation, less prone to either the wild optimism or hedonism of their forebears, leading Norwegian millennials
to be christened Generation Serious, in 2011.
Generation Snowflake: A derogatory term for someone deemed too emotionally vulnerable to cope with views that challenge their own, particularly in universities and other forums once known for robust debate. It’s a term used to characterise young adults of the 2010s as being more prone to taking offence and less resilient than previous generations, or too emotionally vulnerable to cope with views that challenge their own.
Generation Snowflake: A derogatory term for someone deemed too emotionally vulnerable to cope with views that challenge their own, particularly in universities and other forums once known for robust debate. It’s a term used to characterise young adults of the 2010s as being more prone to taking offence and less resilient than previous generations, or too emotionally vulnerable to cope with views that challenge their own.
