Monday 7 December 2015

Unlocking Innovation

We began the seminar by looking at a quote from Albert Einstien. "what is 5+5? , Now , What two numbers make 10" This quote shows that you can think around a problem by using a different perspective but still get the same answer , this also shows that a wider range of answers can be created from just a simple question. This relates to this mornings lecture on perception.

Our task was to design something that could be flipped , for example writing that can be read backwards or even M.C Escher's Sky and water piece and how we can simply shift one for to another using basic techniques such as pattern , colour , type or imagery. another example is how a piece of type saying hot could transform into the word cold in 9 steps.