We began the lecture by looking into different ways of establishing a narrative. We looked at the most basic form , Freytags prymid , which involves all stories consisting of Exposition , rising action , Climax , falling action and a denouement.
"A whole is that which has a beginning, a middle, and an end."- Aristotle, Poetics
This simplistic layout shows what a story should contain , this is a linear approach to story telling. Majority of stores are told this way as they all result in a positive outcome which will satisfy a mass audience.
We then looked at exposition which consists of setting the scene and content for the chosen piece of work. Exposition within narratives stands for ' The insertion of important background information within a story' When a background story is given it is called the establishing shot. a famous example of an establishing shot is the opening of StarWars which quickly establishes the audience with information that they need to know about what has happened prior to the film they are about to watch.
This simplistic layout shows what a story should contain , this is a linear approach to story telling. Majority of stores are told this way as they all result in a positive outcome which will satisfy a mass audience.
We then looked at exposition which consists of setting the scene and content for the chosen piece of work. Exposition within narratives stands for ' The insertion of important background information within a story' When a background story is given it is called the establishing shot. a famous example of an establishing shot is the opening of StarWars which quickly establishes the audience with information that they need to know about what has happened prior to the film they are about to watch.
Further into the lecture we looked at why narrative was an essential part of any story. Narratives can be a written or spoken account of events. As designers we should be able to visually narrate a series of events that successfully explain what is happening to a wide audience.
To support this we looked into the story of TOMS shoe company. This shoe company would donate a pair of their shoes to children living in poverty every time you purchased any. This story was then created in a video to visually communicate with the public and give them an insight into what the company do. The narrative was created to emotionally attach the audience to the company as it gives an establishing shot into what the company is about and what their plans for the future are.
We ended with a list of questions to trigger our mind when designing using story telling:
'What do we want the story to tell?'
'What is the issue?'
'What will be the events/ moments?'
'Who are the characters?'
